High Pigmentation: Iron oxide is known for its strong pigmentation, providing vibrant and stable colors, commonly used in paints, coatings, and cosmetics.

Magnetic Properties: Certain forms of iron oxide, such as magnetite (Fe₃O₄), have magnetic properties, making them essential in electronics, data storage, and magnetic applications.

Chemical Stability: Iron oxide is chemically stable, resistant to corrosion, and durable under various environmental conditions, making it ideal for outdoor applications.

Non-toxic and Safe: Iron oxides are generally non-toxic and safe for use in a wide range of industries, including pharmaceuticals and food production as coloring agents.

UV Resistance: Iron oxide has excellent resistance to UV light, which helps in maintaining the longevity and color stability of products exposed to sunlight, such as outdoor paints and coatings.